Value of the mirrors:
|Unprecedented Dwell Time: In an exhibit or booth the dwell time is the amount of time a person is in your space absorbing your message and a candidate for personal attention.||Value from Crowds: notice in our image libraries how our devices serve well for generating crowds. It is not uncommon for 2-3 people to be huddled around a mirror at any given time. It is incredibly hard for humans to ignore a crowd or desire to take part.|
|Memorable Experiences: the interactive mirror enables you to convert one of the most common daily events, looking into a mirror, into something startling and novel.||Captured Audience: all the benefits above lead to the fact that the interactive mirrors are simple solutions to the common problem of “How can we attract people”.|
|In 2010 our trade show mirrors averaged usage times near 180 seconds!|
Interactive Experience for Pharmaceautical Client
Our wireless handlebar simulated real-life by providing a physical controller for the virtual bicycle.
Meditations On TEDMED 2010
Last week I spent most of my time in the Hotel Del Coronado in San Diego exhibiting for GE at the TEDMED 2010 conference. While I have been a fan of the TED and TEDMED talks for years, being in the environment is a very different experience. Meeting and talking with Richard Saul Wurman (who created both TED and TEDMED) and Mark Hodosh (President of TEDMED) was a treat and both were extremely accessible and enthusiastic to interact with.
About 3.5 weeks prior to the show, we were given a challenge to come up with an idea that we could execute for GE at the show, to support it’s sponsorship, that would engage and create discussion among the attendees at TEDMED. It should also support GE’s involvement in the new site Visualizing.org which has a goal of making sense of complex issues through data and design.
We came up with the idea of using a variety of datasets, all related to health in the United States and allow people to touch, create, comment and share interactive Data Visualizations at the show site utilzing our Supertouch technology products. We thought that creating this interactive experience, where you could see the correlations between 12 different health factors and outcomes would lead people to come up with their own hypothesis about what is going on in our country as it relates to how we look and treat health. How does Obesity match up against High School Graduation? Is there a connection between Life Expectancy and Median Income? And the opportunity to look at it from a macro USA perspective or state vs. state would give the most benefit to explore the world of this data in an easily digestible way. We created a slightly stripped down version of the app that is hosted on the GE.com/Visualization site here.
The experience looked like this:
We brought two interactive SuperTouch 50″ multi-touch tables which were both being projected onto a backdrop so other attendees could see what the user was creating. In addition we made a pedestal touch unit with a connected 65″ monitor for the other application we wrote, which was a daily poll question where dynamic infographics were generated based on the responses of the TEDMED attendees to challenging questions about the future of health. These results were then posted at the end of each day to GEReports.com.
It was amazing to see how people responded to the idea of looking at data in this interactive way and proved our premise that simpler access to complicated data creates dynamic thinking.
The real inspiration came not from the experience itself, which I happen to be very proud of for being able to pull off such a detailed set of hardware and software in the time we were given (our usual dev time is 8-12 weeks), but from the conversations with so many amazing and creative thinkers. Both the speakers and attendees at TEDMED are passionate, driven and engaging. Whether it is a Martha Stewart or Steve Wozniac (one of my personal mancrush moments) or a Standord med student, everyone seemed very open to talking, sharing, laughing, thinking and in our case interacting with information and each other.
The presentations themselves were outstanding (I will tweet or post sessions that were particularly impressive once they go live on TEDMED), but the hanging out before, between and after sessions was an incredible experience. Speaking in depth with some of these people made my year and created a fire to push forward with creative thinking like very few things in my life. Some of the highlights for me were:
- Meeting Mark Koska, creater of the SafePoint syringe which is literally saving millions of lives.
- Having a long discussion with Peter Daszak from EcoHealth Alliance about how disease spreads.
- Getting a preview of the beautiful Medica iPad app from Jay Walker, TEDMED and @Radical’s Jon Kamen from Kamen himself and hearing the thought process behind creating it.
- Chatting with Emlyn Koster, CEO of Liberty Science Center and ideally figuring out ways to work together.
- Seeing Jay Walker show the actual 1665 medican record book that contained the first known recorded medical data (related to deaths from the plague that swept Europe during the time) and kicked off modern day statistics.
- And finally, seeing, saying hi to or just generally basking in the awesomeness of people like MIT’s Hugh Herr, Woz, Dean Kamen, spoken word master Sekou Andrews, Steve Case, Quincy Jones, Frank Gehry, medical pioneer Alex Berenstein, soprano Charity Tilleman-Dick and so many more outstanding people.
Thanks to team GE for giving us the opportunity, it was well worth the lack of sleep.