Supertouch was tasked to develop an mobile app experience for the Rockefeller Center’s popular NYC destination Top of the Rock. Noting the different behaviors that people use their smart phones for while at Rockefeller Center, we created a multi-function application to meet all of these needs. The Virtual Viewfinder utilizes Augmented Reality to superimpose destination points-of-interest onto the New York City skyline, Snapshot allows users to take photos and share them within the app and Shop & Eat brings up to date information and location of all of the retail offerings at Rockefeller Center.
Top of the Rock App
