The Supertouch Group is tasked with managing the creative media, interaction and interactive hardware for the AT&T Adworks Media Lab in New York City. This immersive environment takes visitors on a sensory exploration into the data, advertising offerings and partnership programs available within the subscriber network of AT&T’s 100 million plus network. The lab consists of a touchable mirror wall, interactive theater, iPad master control system, 32-touch data screen and NFC/RFID/Kinect sensor input systems.
AT&T: Media Lab
