For the last 20 years Sam Travis Ewen has been actively involved in the experiential marketing world, conceiving alternative word-of-mouth and buzzbuilding campaigns for a diverse roster of brands, movements, and services. In February 2001 he started his own agency, Interference Inc., focused on creating high-impact, resultsdriven campaigns for traditional brands.
For years Sam was unable to execute his creative ideas for clients based on therestrictions of commercial technology, in 2007 he partnered with Alpay Kasal to form The Supertouch Group. A collective of programmers, designers, fabricators and creative thinkers, Supertouch focuses on Human-Computer Interaction (HCI), the study, planning, and design of the interaction points between people and technology. Supertouch has been an early entrant into the growing area of experiential technology, and primarily focuses on how best to execute thosetactics for communication, connection and unique branded experience.